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市民化管理と企業メセナ-なぜ企業はメセナをするのか-
http://hdl.handle.net/10069/21822
http://hdl.handle.net/10069/21822a7dfc620-fe0e-4ae6-9ab7-6fcfb0926ceb
名前 / ファイル | ライセンス | アクション |
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keizai88_2_123.pdf (598.4 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2009-05-12 | |||||
タイトル | ||||||
タイトル | 市民化管理と企業メセナ-なぜ企業はメセナをするのか- | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | corporate mecenat | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | corporate citizenship | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | corporate citizenship management | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
菅家, 正瑞
× 菅家, 正瑞 |
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著者別名 | ||||||
姓名 | Kanke, Masamitsu | |||||
その他のタイトル | ||||||
その他のタイトル | Corporate Citizenship and Corporate Citizenship Management: Why must modern corporations practice corporate mecenat ? | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Every large corporation in the world, now, practices philanthropy, that is contributive activities to local communities, local countries and world-wide societies, especially in the field of culture and arts (mecenat). Japanes campanies, of course, also make an organizational section of philanthropy work, for example, corporate citizenship office, and practice very wonderful mecenat. Yet, corporation is an economic institution and its abject is the maximalization of profit. Mecenat activities need high cast and this cast may result in reductions of profit. Bere cornes out a new corporate problem to be solved in regard to management. This paper explains that modern corporations have two activity fields, economic and uneconomic. The uneconomic field requires corporate mecenat as going concern and importance of balancing both fields. | |||||
書誌情報 |
經營と經濟 巻 88, 号 2, p. 123-154, 発行日 2008-09-25 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02869101 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00069150 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 經營と經濟. 2008, 88(2), p.123-154 |