This paper aims to advance the concept ‘centers of gravity of organizations’
through analyzing the case story of Kenya Nut Company in the light of organizational life cycle. First, reviewing two
measurements, i.e., financial and non-financial, we rethink the theoretical relation between the two especially concerning start-up processes. Second, focusing on those who gather and depart repeatedly around centers of gravity of organizations in the long run, we
try to find out a key factor which affects specific directions of either gathering or departing. Based on the two autobiographies written by the founder Yoshiyuki Sato of Kenya Nut Company, the key factor seems not to be financial but to be non-financial, that is, his/her trembling impression of individual contributors toward each center
of gravity of organizations, such as Sato's business creed or Sato in person regardless of overt or covert. Thus, as trembling impressions transform each contributors' frame of cognition and motivation
status quo into the next one respectively and cumulatively, extant organizational equilibrium will be de-structured or renewed repeatedly over and over.
経営の成否をめぐる２つの尺度
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