@article{oai:nagasaki-u.repo.nii.ac.jp:00004779,
 author = {勝又, 壮太郎 and 西本, 章宏},
 issue = {1-2},
 journal = {経営と経済, Journal of Business and Economics},
 month = {Sep},
 note = {This study proposes three quantitative competitive market structure analysis models to examine competitors and brands' relative positions. The first model estimates the membership probability for the consideration set of consumers. The second model estimates the simultaneous effect of the competitive context defined as the reciprocal effect of brands within the consideration set. The third model estimates the factors affecting the sequential effect of competitive context defined as the difference between the brand preference stimulated by other brands and unstimulated preferences., 柴多一雄教授、大内和直教授定年退職記念号, In Honour of Prof. Kazuo Shibata and Prof. Kazunao Ouchi, 経営と経済, 95(1-2), pp.163-196; 2015},
 pages = {163--196},
 title = {競争市場構造分析のための諸手法},
 volume = {95},
 year = {2015}
}