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日本の菓子消費動向の分析 ―大手製菓会社A社のデータに基づく分析・平成24年度基礎ゼミでの成果に関連して―
http://hdl.handle.net/10069/34537
http://hdl.handle.net/10069/34537db45f883-adbe-44cf-a217-428ac834056e
名前 / ファイル | ライセンス | アクション |
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keinen30_15.pdf (60.4 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-07-17 | |||||
タイトル | ||||||
タイトル | 日本の菓子消費動向の分析 ―大手製菓会社A社のデータに基づく分析・平成24年度基礎ゼミでの成果に関連して― | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | confectionery market | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | consumer behavior | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | multivariate analysis | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
深浦, 厚之
× 深浦, 厚之 |
|||||
著者別名 | ||||||
姓名 | Fukaura, Atsuyuki | |||||
その他のタイトル | ||||||
その他のタイトル | Consumer Confidence of Confectionary Market in Japan ― Multivariate Analysis of Market Data ― | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Our goal of this study is to analyze the confectionary market trend during October-November 2011 by adapting the multivariate analysis, and deliver some proposals in order to improve the market strategy. We show that gum, candy, chocolate, rice-cracker etc., which are very familiar to our daily life, are inclined to be consumed more frequently than caramel, nutrition supplement. Ice-cream is special in the sense it is relatively often consumed even in autumn/winter season. Throughout the course of the principal component analysis, we found the character of the items are determined by several factors, for example, where/under which situation/with whom to be consumed and where to be bought. According to the results, it can be expected that the market of soft-candy, caramel could be expand by encouraging the consumer to have more in public scene (ex. office). The super-market and the convenience store are highly effective as the sales channel, if consumer drops in there more often to buy their afternoon snack at home, not the refreshment at working place. |
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書誌情報 |
長崎大学経済学部研究年報 en : Annual review of economics 巻 30, p. 15-28, 発行日 2014-06-30 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 09108602 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10030515 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 | ||||||
出版者 | 長崎大学経済学部 | |||||
出版者別言語 | ||||||
Faculty of Economis, Nagasaki University | ||||||
sortkey | ||||||
2 | ||||||
引用 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 長崎大学経済学部研究年報, 30, pp.15-28; 2014 |